Introduction: A New Beginning with Digital Marketing
Two years ago, I enrolled in a digital marketing course called Lokneeti, led by a truly inspiring mentor, Sandeep Bhansali Sir. At that time, life’s responsibilities didn’t allow me to fully explore it. But recently, I got the time and clarity to pursue it with complete dedication—and I must say, it has been a transformational experience.
If you’re someone who wants to learn digital marketing from scratch—whether you’re a student, a homemaker, a retiree, an employee looking for extra income, or a business owner wanting to grow online—this course can be a turning point for you.
Let me walk you through everything you’ll learn in the Lokneeti Digital Marketing Course, step by step. I’ve explained each section in simple words, added my personal experiences, and shared why this course is worth your time.
Course Overview
- Course Name: Lokneeti – Digital Marketing Course
- Coach: Sandeep Bhansali Sir (Super Coach)
- Language: Simple Hindi
- Content: 11 Sections | 104 Lectures | Approx. 22 Hours
- Mode: Online, Self-paced
- Time Required: 30 Days (if you can give 3–4 hours daily)
- Outcome: Become a Digital Rachayita (Digital Creator)
Now let’s go through each section.
🔹 Section 1: Orientation – Welcome to Your Digital Journey
The first step is to prepare your mindset. This section gives you a warm welcome and sets the tone for the journey ahead.
What You’ll Learn:
- How this course will change your life
- How to upgrade your thinking and attitude
- Importance of having a Goal Card
- The power of Daily Routine
- Creating your Gmail ID (first step to your digital identity)
📝 My Takeaway: I felt like the course wasn’t just about digital skills—it was about becoming a better, more disciplined person. The clarity and structure given in this section helped me start with confidence.
🔹 Section 2: Basics of Digital Marketing & Its Ecosystem
Before jumping into tools and platforms, you need to understand the foundation.
What You’ll Learn:
- What is Digital Marketing?
- How digital platforms work together like an ecosystem
- Difference between organic and paid methods
- Real-life examples of how brands use digital marketing
📝 My Takeaway: I realized that everything online—websites, emails, ads, blogs—is interconnected. Understanding this big picture helped me appreciate the flow of digital business.
🔹 Section 3: Niche Selection – Finding Your Zone of Influence
This section is like a treasure hunt. You’ll discover your niche, which is the topic or area where you will focus your digital efforts.
What You’ll Learn:
- Why niche is the starting point of any digital journey
- 5 tested formulas to discover your niche
- Tools and tricks to validate if your niche is profitable
- Examples of successful niche creators
📝 My Takeaway: Earlier I was confused—“Should I choose health, finance, or motivation?” This section gave me clarity. I selected my niche with confidence and purpose.
🔹 Section 4: Image Creation – Visual Communication Skills
We live in a visual world. Without eye-catching images, your content won’t perform. This section teaches you how to design like a pro, even if you’re not a designer.
What You’ll Learn:
- Importance of images in content marketing
- How to create motivational quotes and logo
- Design Facebook banners and YouTube channel art
- Thumbnail creation for YouTube videos
- Tools like Canva for easy graphic design
📝 My Takeaway: I made my first logo and social media banner in less than an hour. It felt amazing to create professional visuals all by myself.
🔹 Section 5: Content Creation – Video & Text Content
This is the heart of digital marketing. You’ll learn how to create both video and written content that engages people.
📹 Video Content:
- How to write video scripts
- Making intro videos
- Common mistakes beginners make
- Basic equipment needed for shooting
- How to edit raw video using simple tools
📝 Text Content:
- Why writing is still powerful
- How to structure your blog
- Using the right keywords
- Adding images to your blog post
📝 My Takeaway: I had never created a blog or video before. But after this section, I uploaded my first blog and made a small video with confidence.
🔹 Section 6: Social Media Optimization (SMO)
You’ll now learn how to build your presence on popular platforms and make them work for you.
What You’ll Learn:
- Facebook: How to create account, page, group
- Instagram: Setup and branding
- LinkedIn: Building a professional profile
- Twitter: Create and optimize account
- YouTube: Channel setup, SEO, thumbnails
📝 My Takeaway: I now know how to build a digital identity. My Facebook and Instagram pages look professional. I also started a YouTube channel.
🔹 Section 7: Website Building – Your Digital Home
This section teaches you to create your own website step by step. No need to hire expensive developers!
What You’ll Learn:
- What is a website and why you need one
- How to purchase domain and hosting
- Installing WordPress CMS
- Adding themes (like Astra), plugins, pages
- Creating homepage, blog page, menu, contact form
- Header and footer design
- Installing useful plugins (e.g., for SEO, forms)
- How to delete old websites (on Hostinger/Bluehost)
📝 My Takeaway: I built my own website. It gave me so much pride. I now have a professional presence where I can showcase my work.
🔹 Section 8: SEO – Search Engine Optimization
No matter how good your content is, if people can’t find it on Google, it’s of no use. SEO makes you visible.
What You’ll Learn:
- Basics of SEO
- Installing Site Kit by Google
- Local SEO with Google My Business
- On-page and Off-page SEO
- Using RankMath plugin to optimize blog posts
- Link building strategies
📝 My Takeaway: I optimized my blog posts and slowly started seeing traffic. I now understand how to rank on Google!
🔹 Section 9: PPC – Paid Marketing & Facebook Ads
This section teaches you how to run ads to get traffic fast and generate leads for business or clients.
What You’ll Learn:
- What is PPC (Pay Per Click)
- How ads help generate traffic
- Types of ad levels
- Creating and managing Facebook Ads
- Facebook Ads for Lead Generation
- Introduction to Google Search Ads & YouTube Ads
📝 My Takeaway: I ran my first Facebook ad campaign. The results gave me confidence that digital marketing can really bring customers.
🔹 Section 10: Direct Marketing – Email, WhatsApp, SMS
Here you’ll learn how to build a direct relationship with your audience using email and messaging tools.
What You’ll Learn:
- Email Marketing: Tools like ConvertKit
- Lead Collection System
- WhatsApp Marketing (broadcasts, automation)
- SMS Marketing
📝 My Takeaway: I created my first email automation and connected it to my blog. Now I can keep in touch with my readers directly.
🔹 Section 11: Activating the Digital Ecosystem
This section brings everything together. You’ll learn how to connect all the pieces into one powerful system.
What You’ll Learn:
- Creating a full-fledged ecosystem for income
- Linking your content, ads, social media, website
- Automation tools and CRM basics
- Launching your digital business
📝 My Takeaway: Everything now made sense. The course doesn’t just teach you tools—it builds your mindset, skills, and income plan.
What Can You Do After the Course?
Once you complete this course, the possibilities are endless. You’ll not just gain knowledge, but also multiple sources of income, such as:
✅ Freelancing (content creation, social media, ads)
✅ Running your own digital ad agency
✅ Blogging (earn through ads and affiliate links)
✅ Selling your knowledge (coaching, courses)
✅ Affiliate Marketing
✅ Dropshipping
✅ Boost your own offline or online business
✅ Become a full-time Digital Creator (Digital Rachayita)
Final Words: Why I Recommend This Course to Everyone
If you’ve been looking for a career change, side income, or business growth, this course is the right start.
Here’s why I fully recommend it:
- It’s taught in simple Hindi (perfect for beginners)
- You don’t need any prior experience
- It covers everything – from mindset to monetization
- You can finish it in 30 days
- It’s practical, not just theory
- Sandeep Bhansali Sir is a genuine mentor who teaches with passion
Whether you’re a student, housewife, retiree, employee, or businessman—you will gain digital freedom from this course.
My Honest Suggestion
Before you earn from digital marketing, you must learn the basics properly.
💡 Learn → Implement → Earn – This is the real formula.
I’m now implementing everything I learned, and I’m on the path to building a sustainable online income. I feel confident, empowered, and future-ready.
I invite you to start your journey today. Don’t wait. You will never regret this decision.
Thank you for reading.
If you have questions or want help, feel free to reach out. Let’s grow together! 🙏