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Introduction Marketing is the heart of any business strategy. With the advent of the digital era, the dynamics of promoting a product or service have drastically changed. Today, businesses have access to two broad categories of marketing: traditional marketing and digital marketing. This comparative study aims to delve into both methods, highlighting their definitions, features, […]

In today’s beauty industry, having amazing makeup or hairstyling skills is just half the battle. The other half? Attracting new clients consistently. And that’s where digital marketing becomes your most powerful beauty tool. If you own a salon or beauty parlour, it’s time to stop depending only on word-of-mouth or walk-ins. A digital marketing course